It is actually a very unique game with a cool mechanic.
Like Tetris meets Slay the Spire.
I played for a while (almost reached the boss), didn't really discover any “strategy”, and mostly went by luck and trying to match non-empty tiles. That sometimes led to blocking myself from completing a line with a lot of items because I left 1 or 2-tile gap, otherwise surrounded.
But that's part of the game, and I imagine I would've developed a strategy eventually.
Mainly I'd say the text could be larger. All the on-hover texts seemed to be quite small, hard to read, and tucked in the corner, so I naturally paid less attention to what the text said but it is quite important. It's small even when I open the tile summary on the map.
It looks okay proportionally in your GIF in the comments, so I don't know. Does it scale appropriately with resolution?
Otherwise, it's a pretty cool game.
Edit: My resolution is 2560×1140. So big screen, too. In the game window, the text is too small to read comfortably, with fullscreen it's better but still I'd say small (especially compared to the coin numbers or the "End turn" / "Skip" button).